Bryan Moffett is Chief Operating Officer of National Public Media (NPM), NPR’s sponsorship subsidiary. In this role, Moffett spearheads NPM’s strategic planning focused on securing corporate support for the future of NPR, PBS and the public media system; manages acquisitions and partnerships; and provides ongoing thought leadership in the development of new sponsorship offerings. Moffett helped launch NPR podcasts more than 10 years ago, and his work and advocacy since have helped establish a sustainable business model for podcasting and digital audio. As a member of the Interactive Advertising Bureau (IAB) Podcast Working Group and other industry efforts, Moffett has advocated for informed, standardized podcast measurement to help prepare the industry for dramatic growth. He’s part of the team developing Remote Audio Data (RAD), a new podcast measurement methodology that tracks actual listening, not just downloads – a critical advancement in podcast measurement for publishers and advertisers alike. Moffett joined NPM in 2008 and has served public media for more than a decade.